Greatness Is In The Detail

At Di Bella our philosophy and guiding statement is the greatness is in the detail. Through our Crop to Cup program we really focus in on the detail, which ensures we deliver the best coffee experience possible for all of our customers.The Di Bella Direct Trade green bean buying programme enables us to source high quality raw coffee in an ethical and sustainable way.

Our passion to achieve the Ultimate Coffee Experience for our customers was the driving force behind the programme we call Crop to Cup. What started out as our pursuit for the highest quality coffee beans, evolved into a green bean buying programme that enables us to make significant contributions to coffee farming communities through employment, healthcare and education.

In an industry where most roasters are limited to choosing available green beans from a broker, Di Bella Coffee’s Crop to Cup programme ensures that no matter what market prices are, we can deliver quality and consistent blends every time to our customers. Sourcing beans directly from the farmer gives us the unique ability to match green bean origins to our blend profiles, mitigating seasonal coffee variations, and delivering consistent signature blends year round.

Most importantly, the Crop to Cup programme delivers significant benefits to the farmers and their communities by working with responsible growers in each region, and offering a price that reflects the quality of their crop. Our programme enables farmers to support their communities to build skills locally, provide job security and growth opportunities for local workers, uphold ethical practices and encourage sustainable farming.